Build a predictable, profitable growth engine.

I help you turn weak or inconsistent performance into consistent, dependable and profitable growth by fixing the bottlenecks that limit revenue and profit — and applying AI where it can improve execution.

  • Positioning, Demand Gen & Lead Quality
  • Lead Conversion & Sales Execution
  • Customer Value Maximisation
  • Efficiency-Boosting AI Workflows

Uneven performance rarely has a single cause

More often, growth is held back by a small number of hidden constraints across positioning, pipeline generation, conversion, sales execution, or operating cadence.

I help businesses identify the specific points where their revenue engine is breaking and focus on the few changes that will have the greatest commercial impact.

This typically involves strengthening core growth systems and, where it drives clear value, deploying targeted AI-enabled workflows to accelerate pipeline generation, improve follow-up and conversion, and increase execution speed. These are introduced as part of the operating model, with the team upskilled in context so the improvements are embedded and sustained.

The result is a focused, practical 90-day plan that improves revenue, profit, and execution—and creates a more predictable, scalable growth engine.

Who Am I?

I’m Afam Edozie — a commercial growth strategist and CMO with a track record of scaling and transforming businesses across telecoms, SaaS, fintech, and consumer sectors.

I’ve led large-scale growth and strategy at companies including Procter & Gamble, Virgin Media, and MTN, and advised leadership teams on how to accelerate revenue, improve execution, and build more predictable growth.

  • As founding Chief Marketing and Strategy Officer, I scaled MTN Communications from launch to over £3B in revenue
  • As founding Marketing Director, I grew Virgin Biznet (now Virgin Media Business) from zero to over £25M
  • As a turnaround consultant, I spent two years working with the team to scale Swift Networks from under £1M to over £20M
  • And I’ve driven the growth of multiple SaaS companies from under £1M to over £10M ARR

My focus is simple: help leadership teams identify what is really constraining performance and build practical plans that deliver faster, more predictable growth.

Brands That I’ve Grown

Growth Scorecard

  • Focused Creative Marketing

    Outstanding marketing delivered some breakthrough results.
    Richard Evans
  • Focused Strategy, Real Growth

    Revenue has more than doubled over the year. Afam’s strategic refocus and marketing support was a big contributor.
    Wumi Oghoetuoma
  • It’s like having a high-priced CMO – without the overhead

    . . . strategic insight and marketing advice was instrumental in transforming us to one of Africa’s leading broadband players.
    Charles Anudu

Find out what is holding growth back — and where AI can help

If your business has weak or uneven growth, the first step is to identify the real bottlenecks: where growth is slowing, where value is leaking, and where AI could improve speed, quality, productivity or commercial execution.

Free Growth & AI Readiness Report

A focused review of your business, market and competitors, based on 46 public sources, to identify the key constraints on growth and the most practical opportunities to use AI to improve performance.

You’ll receive:

  • A comprehensive Growth & AI Readiness Report
  • Your key growth opportunities
  • The critical bottlenecks holding you back
  • Visible AI readiness gaps and opportunities
  • Practical recommendations on what to fix first

The aim is simple: give you clarity on what is really driving performance, where AI could create commercial value, and what to fix first.