Advertising

Leo Burnett’s Secrets of Emotional Advertising

Years ago, I discovered “Communications of Ad Man” by Leo Burnett in the P&G office library. I took copious notes and have continued to learn from his work. Here’s what I absorbed from the master of emotional branding. 1. Focus on Human Emotions: “What helps people, helps business.” Burnett believed in tapping into universal human…

Maximise Your RoI: 6 Essential Tactics to Drive Down Acquisition Costs.

Maximise Your RoI: 6 Essential Tactics to Drive Down Acquisition Costs.

Profitable advertising requires two things, higher Long-Term Value (LTV) and lower Customer Acquisition Cost (CAC). Achieving a ratio where LTV exceeds CAC by a factor of two signifies not just a profitable campaign but a scalable business. Below this level, your business will struggle. The competitive edge in SaaS isn’t just in the product but…

No excuses for lack of high-growth
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No excuses for lack of high-growth

Microsoft’s $69 billion acquisition of Activision Blizzard reminds me that no company has an excuse for substandard growth. Despite its size, Microsoft has managed to triple its revenue over the past 10 years, delivering between 9% and 10% average growth in key indicators such as revenue, net income, and free cash flow. Though mainly from…