8 Questions You Should Ask To Get The Right Fractional CMO For Your Business

Hiring a part-time CMO is a cheap way to add strategic focus and speed up growth in your business. However, many businesses have a CMO who fails to deliver. Here are 8 questions you should ask to ensure you get the right person on board: The answers to these questions should help you assess the…

Leo Burnett’s Secrets of Emotional Advertising

Years ago, I discovered “Communications of Ad Man” by Leo Burnett in the P&G office library. I took copious notes and have continued to learn from his work. Here’s what I absorbed from the master of emotional branding. 1. Focus on Human Emotions: “What helps people, helps business.” Burnett believed in tapping into universal human…

PPPT: The Unconventional Path to Mastery

I read an article on Medium this morning, by Desiree Peralta, a successful entrepreneur, who believes people shouldn’t buy courses but should learn through experience, as she has no doubt done. It went so much against my professional experience and the pivotal role that structured learning and mentorship played in developing my skills. I started…

Maximise Your RoI: 6 Essential Tactics to Drive Down Acquisition Costs.

Profitable advertising requires two things, higher Long-Term Value (LTV) and lower Customer Acquisition Cost (CAC). Achieving a ratio where LTV exceeds CAC by a factor of two signifies not just a profitable campaign but a scalable business. Below this level, your business will struggle. The competitive edge in SaaS isn’t just in the product but…

Hiring, the Achilles Heal in Strategy

Hiring remains the Achilles heal in strategy implementation and in scaling. Hiring slows down the growth of many high-growth companies, furthermore, compounding the problem, a large percentage of senior hires don’t work out. This is because many companies continue to have a dated hiring philosophy (as seen in their job specs and adverts) that focuses…